Viewership is a necessity for cable news networks. In recent years, the viewership of Leftist news programs has dropped, but they will rarely admit it. These ratings mean everything to Leftist journalists, in the same way that their Leftist politician comrades live and die by the polls.
Quite simply, stop watching Leftist news broadcasts. Do not give them the ratings. The Leftist networks add no value, and any real news you may glean from them you can glean from the web. Just stop watching.
Now, as for other citizens, they need to be encouraged to turn the channel or turn the TV off. This can be accomplished by diminishing the general perception of the honesty of the news media. Once people doubt what they are being told, they unplug. Simple concept.
But how do we go about doing this? How do we open people's eyes to the fact that they are being lied to on a daily basis by a news media that they think they can trust?
In order to fulfill these objectives, there are a variety of methods available. It is difficult for many to believe how easy it is. Just like the news media creates a general perception on political issues, we can create a general perception of the news media.
Here is an example: On social network sites we see personalities being attacked. Meme macros are posted of famous people with all sorts of flowery language and negative attributes of those people noted on them. Hypocrisy is one of the most common attributes noted on such e-posters. But these sorts of seemingly benign entertainment actually do effect opinions on a subconscious level. People will begin to recognize that this personality--who appears to be exposed, and is unable to defend themselves in that moment of time--looks ugly and treacherous. They will look at the person in a different light, as if they had witnessed an exposé. This is a similar dynamic to when we hear a rumor about someone when they are not present, and then we feel a strange sense of mistrust the next time we interact with them. We could exploit this against media personalities that uphold Leftism.
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